Privacy Policy

Effective date: 13 November 2026

This policy explains what data the mobile game Islemarch (the “Game”, app id dev.skyweb.islemarch on Google Play and the App Store) and this website handle, why, and what choices you have.

The Game is published by NIKOLA MILENKOVIC PR AGENCIJA ZA RACUNARSKO PROGRAMIRANJE KRAGUJEVAC (trading as SkyWeb Games), Kragujevac, Serbia (“we”, “us”). We are the data controller for the data described here. Contact: privacy@islemarch.com.

The short version

• There are no accounts. You never give us your name, email or password to play.
• Your progress (gold, diamonds, stars, armies, settings) is saved only on your device.
• The Game shows ads through Google AdMob and its ad partners, who use device identifiers to show and measure ads. In the EEA, the UK and Switzerland we ask for your consent first; on iPhone we ask for permission to track. You can say no and play exactly the same game.
• We use Firebase Analytics and Crashlytics, with consent where the law requires it, to learn which levels are too hard, how the game is played and why it crashes. We never sell your data.
• Purchases are handled entirely by Google Play or the App Store. We never see your payment details.

1. Data stored on your device

Game progress, settings and the record of what you have bought are stored in the Game's own files on your device. They are not sent to us. Deleting the Game deletes them.

2. Advertising

The Game is free and is paid for by ads: optional rewarded videos you choose to watch, and occasional full-screen ads between matches (which can be removed with a one-time purchase). Ads are served by Google AdMob and, through AdMob mediation, by these ad networks:

These providers act as independent controllers of the data their software development kits (SDKs) collect. Depending on your choices and your device settings, this can include:

• the device's advertising identifier (Android Advertising ID or Apple IDFA), and app-set or vendor identifiers;
• IP address and the approximate location derived from it (country or city level, never precise GPS location);
• device and app information: model, operating system, language, screen size, network type, app version;
• ad interactions: which ads were requested, shown, clicked or watched to the end;
• diagnostic data such as crash logs and performance of the ad SDK.

They use this data to deliver ads, limit how often you see the same ad, prevent fraud, measure ad performance and — only if you allow it — personalize ads based on your interests.

Your choices for ads

• EEA, UK and Switzerland: before any personalized ads, the Game shows a consent form from Google's User Messaging Platform (IAB Transparency & Consent Framework). You can change your choice at any time in the Game under Settings → Privacy options.
• iPhone and iPad: the Game asks for permission to track (App Tracking Transparency). If you decline, the IDFA is not shared. You can change this in iOS Settings → Privacy & Security → Tracking.
• Android: you can reset or delete your advertising ID in Settings → Privacy → Ads (or Google → Ads).
• US state privacy laws: where personalized advertising counts as a “sale” or “sharing” of personal information, you can opt out through the in-game privacy options where shown, or by turning off ad tracking on your device as above. We honour these signals.

If you decline, you still see ads, but they are not personalized. The Game plays exactly the same.

3. Analytics

We use Google Firebase Analytics to understand how the Game is played: which levels are started, won, lost or quit, how far players get in each chapter, which ads are offered and watched, and how often players return. Firebase collects an app instance identifier, device and app information, approximate location derived from the IP address and these game events. We do not send your name, email or any content you type.

In the EEA, the UK and Switzerland analytics storage follows the consent you give in the consent form; if you do not consent, it is not used for advertising purposes. We keep analytics data for 14 months at most. See Firebase privacy information.

Crash reports. If the Game crashes, Google Firebase Crashlytics sends us a crash report: the technical stack trace, device model, operating system and app version, the level that was being played, and an installation identifier. Crash reports follow the same consent choice as analytics. We use them only to find and fix bugs, and Crashlytics keeps them for 90 days. See Firebase privacy information.

4. In-app purchases

Purchases (such as removing full-screen ads or the starter pack) are processed by Google Play or the Apple App Store under their own terms and privacy policies. We receive only a confirmation that a product was bought, so the Game can unlock it and restore it later. We never receive your card number, billing address or account details.

5. Support emails

If you write to us, we receive your email address and whatever you include in the message. We use it only to answer you, and delete the correspondence when it is no longer needed, at most two years after the last message.

6. This website

The website islemarch.com uses no cookies, no analytics and no advertising. Our hosting provider processes your IP address and request details in short-lived server logs to deliver the pages and protect them against abuse.

7. Legal bases (EEA, UK, Switzerland)

• Personalized ads, ad measurement that uses device identifiers, and analytics: your consent (GDPR Art. 6(1)(a)), which you can withdraw at any time in Settings → Privacy options.
• Non-personalized ads, fraud prevention and keeping the Game working: our legitimate interest in offering a free game (Art. 6(1)(f)).
• Delivering purchases and answering support requests: performance of a contract (Art. 6(1)(b)).

8. International transfers

Our service providers may process data outside your country, including in the United States. Where data leaves the EEA or the UK, they rely on the EU–US Data Privacy Framework or the European Commission's Standard Contractual Clauses.

9. Your rights

Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal data, to object to or restrict its processing, to withdraw consent, and to complain to your data protection authority. Because we have no accounts, we usually cannot link data to you; the ad and analytics providers above handle requests about the data they hold, and resetting your advertising ID cuts the link to earlier data. Write to privacy@islemarch.com and we will help within one month.

10. Children

The Game is intended for a general audience and is not directed at children under 13 (or the higher minimum age that applies in your country). We do not knowingly collect personal data from children. If you believe a child has provided personal data, contact us and we will delete it.

11. Security

Data is sent to the providers above over encrypted connections. No method of transmission or storage is completely secure, but we keep what we hold to a minimum.

12. Changes to this policy

If the Game starts handling data in a new way, we will update this page and the effective date above, and, for significant changes, tell players in the Game.

13. Contact

NIKOLA MILENKOVIC PR AGENCIJA ZA RACUNARSKO PROGRAMIRANJE KRAGUJEVAC (SkyWeb Games)
Kragujevac, Serbia
privacy@islemarch.com